How to plan a corporate welcome kit

A good kit starts with the recipient and the delivery moment. List the people, city split, deadline, budget band, and the objects that should be useful after the first week.

Include in the brief

1. Product mix, quantities, sizes, colours, and individual packing needs.
2. Logo files, brand colours, placement rules, and any artwork rights.
3. Delivery cities, required-by date, and whether the order is one-off or recurring.
4. Who approves the quote, proof, payment, and final release.

Why proofing matters

Each material and finish changes how a mark feels. Approve one representative proof set before releasing a larger production run.